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How to enter guidelines

Each grade is allocated one advertiser to design on behalf of. If your grade is allocated more than one advertiser, please ensure that you split the clients amongst your learners.

Each pupil should be given 2 x forms i.e.:

 

  • 1 x Entry form with a template indicating the size of the advert to be designed. All designs must be done on  this form. If other paper is to be used, please ensure that the exact same size template is used. The advert must be designed within the block given, not outside. Please ensure that the learners do not flip the entry form. Each entry form indicates the top and bottom of the advert.

  • 1 x Advertiser’s briefing sheet indicating the information that should appear in the advert, as well as the logo. A full colour print of the logo can be passed around or stuck up in the classroom to be used as a colour reference. The logo may not be pasted onto the advert but must be copied / traced / re-drawn by the pupil.

 

Competition Criteria

 

  1. Be certain about what the client wants. There should be no vague areas or incomplete information. Follow the BRIEFING SHEET, talk to the client if need be.

  2. Research: Study the client’s existing adverts by looking through newspapers, magazines and pamphlets, or go onto their website, visit the store or outlet if possible in order to get familiar with the client /product.

  3. The success of an advert is measured on how clear the information is, and not based on how pretty the advert is.

  4. Do a rough plan and layout before executing your final design on the entry form. The execution must be neat, accurate and attractive. 

  5. Readability is very important; especially the logo, and contact details. 

  6. USE OF MATERIAL: We suggest that crayons, Koki pens or pastels be used. If pencil is used it must be 2B or softer. If paint is used on the paper supplied, it will warp and crinkle. We therefore suggest that if an entrant wishes to use paint i.e. Water/acrylic, that the correct paper be purchased. Remember to measure the advert size and once completed, paste the entry in the space provided on the entry form.

  7. Remember: You may not paste logos or any pictures onto your advert, you must draw them freehand, copy or trace them. Try not to let the pupil spend too much time on the logo, but rather to divide their time into planning their advert, tracing the logo and colouring it in, and completing the rest of the design.

  8. The designs must be done during school hours under teacher supervision.

  9. PLEASE ENSURE THAT THE LEARNERS STICK TO THE AGE CATEGORY ALLOCATED.  FAILURE TO DO THIS WILL RESULT IN DISQUALIFICATION.

 

Once all entries have been designed, please place them in a large brown envelope and a representative from The Star and Pretoria News will collect the envelope during the last week of June. If all artwork is ready before this date, call for collection. 


The entries will then be forwarded to the Advertiser/Client for judging. If you have any queries please contact • Johannesburg, Marilyn Maynard on 011 633 2104

• Pretoria, Melanie Lynn on 012 300 2062

 

PLEASE NOTE THAT NO EXTENSION TO THE COMPETITION DEADLINE CAN BE GRANTED.

 

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